Prototype
The Solution
1
Quick Registration:
"Elel" club members register for free once. They can view and manage all future orders in the app.
2
One-Stop Flight Management:
Perform all flight-related tasks in one place. Change boarding details, buy luggage, upload documents, and more.
3
Instant Flight Updates:
Access currency exchange, destination weather, local transportation info, in-flight WiFi, and more for a smoother journey.
4
Enhanced Travel Features:
Access currency exchange, destination weather, local transportation info, in-flight WiFi, and more for a smoother journey.
Tools
figma
GPT
#App
#UX Design
#UX Research
Elal Airlines
The ELAL app is tailored to offer personalized services to its customers. As part of the app's upgrade, we've introduced an enhanced order management system to provide a distinctive user experience.
2022
Timeline
UX Design
Role
Background
Currently, El Al's website requires customers to identify themselves using a specific order number and last name. This process is often cumbersome, as customers must remember their order numbers, leading to lengthy login procedures. Moreover, managing multiple orders separately poses additional challenges.
Goals
1
Empowering Independent Actions:
Enable customers to effortlessly manage tasks like seat adjustments and meal selections autonomously, eliminating the need for direct assistance.
2
Streamlined Online Check-in:
Driving a surge in online check-in usage will effectively mitigate airport queue congestion, enhancing overall travel experience.
3
Elevating Flight-Related Purchases:
Present enticing flight add-ons such as baggage enhancements, insurance packages, WiFi access, and premium streaming services to customers, thereby stimulating revenue growth opportunities.
Market Research
Competing with other airlines serving Israel, El Al's app needs to stand out by offering a superior user experience and added value. Here are the key points to focus on:
Streamlined Personalization:
Provide a personalized experience by allowing customers to identify themselves easily without requiring a login through order numbers.
Enhanced Value-added Features:
Offer valuable pre-flight information, such as destination insights, weather updates, and local recommendations, to enhance the travel experience.
Tailored Ancillary Products:
Recommend complementary products and services relevant to each customer, based on their travel history, preferences, and current itinerary.
User Research
Elal caters to a diverse range of users, including families on vacation, business travelers attending meetings, and adventurous young individuals exploring the world. Understanding the unique needs of each group is crucial for designing an interface that meets their requirements effectively.
Families on Vacation:
Priority: Convenience and comfort for a stress-free travel experience.
Needs: Easy booking and check-in processes, family-friendly amenities, and assistance with managing luggage and seating arrangements.
Interface Response: Intuitive navigation, options for group bookings, family-friendly entertainment, and assistance with special requirements like child seats.
Business Travelers:
Priority: Efficiency and productivity during travel.
Needs: Seamless booking and itinerary management, access to business amenities, and timely updates on flight schedules.
Interface Response: Quick and streamlined booking process, integration with calendar apps for scheduling, priority boarding options, and access to business lounges.
Young Adventurers:
Priority: Flexibility and affordability for spontaneous travel experiences.
Needs: Easy access to budget-friendly options, connectivity during travel, and information on local attractions and activities.
Interface Response: Flexible booking options with last-minute deals, in-flight WiFi availability, destination guides, and social sharing features for travel experiences.
Flow